M COTTER

English

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Grand Valley State University
ScholarWorks@GVSU
Peer Reviewed Articles Marketing Department
4-1996
How Mobil Stars Affect Restaurant Pricing
Behavior
Michael J. Cotter
Grand Valley State University, cotterm@gvsu.edu
Wayne W. Snyder
Follow this and additional works at: https://scholarworks.gvsu.edu/mkt_articles
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Recommended Citation
Cotter, Michael J. and Snyder, Wayne W., "How Mobil Stars Affect Restaurant Pricing Behavior" (1996). Peer Reviewed Articles. 1.
https://scholarworks.gvsu.edu/mkt_articles/1
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How mobil stars affect restaurant-pricing behavior

https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1000&context=mkt_articles

How mobil stars affect restaurant-pricing behavior

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