We present optical and near-IR observations of the young eruptive variable
star V1647 Orionis which illuminates McNeil's Nebula. In late 2003, V1647 Ori
was observed to brightened by around 5 mag to r'=17.7. In early 2006 the star
faded back to its quiescent brightness of r'~23, however, in mid-2008 it
brightened yet again by ~5 mag. Our new observations, taken in early 2011, show
V1647 Ori to be in an elevated photometric state with an optical brightness
similar to the value found at the start of the 2003 and 2008 outbursts. Optical
images taken between 2008 and 2011 suggest that the star has remained in
outburst from mid 2008 to the present. H-alpha and the far-red CaII triplet
lines remain in emission with H-alpha possessing a significant P Cygni profile.
A self-consistent study of the accretion luminosity and rate using data taken
in 2004, 2007, 2008, and 2011, indicates that when bright, V1647 Ori has values
of 16+-2 Lsun and 4+-2x10^-6 Msun/yr, respectively. We support the premise that
the accretion luminosity and rate both declined by a factor 2-3 during the 5mag
fading in 2007. However, a significant parts of the fading was due to either
variable extinction or dust reformation. We discuss these new observations in
relation to previous published data and the classification schemes for young
eruptive variables.Comment: accepted, A