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Search engine advertisements: The impact of advertising statements on click-through and conversion rates
Authors
A Agarwal
A Brody
+29 more
A Ghose
BJ Jansen
BJ Jansen
EJ Johnson
H Hoeken
H Hoeken
Hans Haans
HS Park
J Hornikx
J Hornikx
JC Reinard
L Ha
LA Manrai
LL Massi Lindsey
MP Slusher
Néomie Raassens
OJ Rutz
OJ Rutz
PK Murphy
R Rieke
RA Peterson
RA Reynolds
RE Bucklin
RE Petty
RG Lomax
Roel van Hout
S Yang
S Yao
SN Singh
Publication date
Publisher
'Springer Science and Business Media LLC'
Doi
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Abstract
Abstract is not available.
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info:doi/10.1007%2Fs11002-013-...
Last time updated on 03/01/2020
