Two recent measurements of the cross section for the inclusive production of
isolated prompt photons in pp collisions at a center-of-mass energy sqrt(s) = 7
TeV are presented. The results are based on data collected in 2010 with the
ATLAS detector at the Large Hadron Collider. The measurements cover the
pseudorapidity ranges |eta(gamma)|<1.37 and 1.52<|eta(gamma)|<2.37 and the
transverse energy range 15 < ET(gamma) < 400 GeV. The measured cross sections
are compared to predictions from next-to-leading-order perturbative QCD
calculations.Comment: 4 pages, 4 figures. To appear in the proceedings of DIS201