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Ist mehr Innovativität im Marketing besser? Achtung, nicht-lineare Effekte!
Authors
A. Diamantopoulos
A. Menon
+7 more
Björn Ivens
C. Homburg
J. Hauschildt
J.-B. E. M. Steenkamp
M.G. Nagler
Markus Beinert
R. Stock
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'Springer Science and Business Media LLC'
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info:doi/10.1007%2Fs11621-010-...
Last time updated on 02/01/2020
