El presente proyecto está denominado como Empresa Social Biosaludable de Paneleros – Coopanela el objetivo principal fue crear un modelo de negocio de emprendimiento social “Empresa social biosaludable de paneleros – COOPANELA” en el municipio de Convención, Norte de Santander, para dar solución a la problemática social y a la falta de empleo del sector. El proyecto social plantea la inversión en zonas vulnerables que permitan el desarrollo y sostenibilidad de la población. Se empleó la metodología por fases las cuales fueron: planeación, diseño y formulación, estrategia de mercado y marketing digital.
Los resultados de la primera fase se identificaron problemática en la región de Convención (Norte de Santander), falta de oportunidades, crecimiento delictivo, pobreza. En la innovación social, creación de la Empresa Social biosaludable de paneleros – COOPANELA que generará empleos directos e indirectos. Para el Modelo Design Thinking empatiza realizando un auto-análisis para plantear posibles nuevas estrategias. Define los actores que intervienen en la conformación de la Empresa Social el recurso humano, agricultor, conductor, distribuidor, distribuidor al por menor, consumidor. En la idea negocio rentable y sostenible que beneficie a la sociedad de Convención (Norte de Santander), prototipo se escoge el producto. Durante la fase de Testea, se evolucionó la idea hasta convertirla en la solución que estábamos buscando.The present project is called the Paneleros Biosaludable Social Company - Coopanela. The main objective was to create a business model for social entrepreneurship "Paneleros Biosaludable Social Company - COOPANELA" in the municipality of Convencion, Norte de Santander, to provide a solution to the problem. social and the lack of employment in the sector. The social project proposes investment in vulnerable areas that requires the development and sustainability of the population. The methodology was used in phases, which were: planning, design and formulation, market strategy and digital marketing.
The results of the first phase identified problems in the Convention region (Norte de Santander), lack of opportunities, criminal growth, poverty. In social innovation, creation of the biohealthy Social Company of paneleros - COOPANELA that generates direct and indirect jobs. For the Design Thinking Model, a self-analysis empathizes operations to propose possible new strategies. Define the actors involved in the formation of the Social Enterprise: the human resource, farmer, driver, distributor, retail distributor, consumer. In the idea of profitable and sustainable business that benefits the society of the Convention (Norte de Santander), the product is chosen as a prototype. During the Testea phase, the idea evolved to become the solution I could look for.
During the marketing study of the social enterprise we developed COOPANELA, it develops new products; The secure distribution chain to the final consumer, the price between 1,684to 1,662 in the first half of the year, with a distribution strategy, through channels that facilitate the transportation of the product. In the promotion, it is expected to sell a minimum 8% profit margin, while in the communication strategy, radio stations, two large pendulums, brochures, website; and publication of propaganda in a written medium, newspaper; The process, distribution and promotion service strategy is natural and artisanal, economic activity, biohealthy panela production, positioning strategy for benefits and with a transcendental message which would be: Do you want to take care of your health? internet and social media, online marketing has great advantages to offer
