Abstract de la ponencia[EN] The purposes of this study were: (1) to integrate the cognitive appraisal
theory and script theory; (2) to examine the bonding character of
recollection; and (3) to assess the relationships between consumers
‘appraisals, positive/negative emotions, recollection, storytelling and
repurchase intention. A review of previous studies revealed 14 theoretical
hypotheses. The proposed hypotheses were tested utilizing data collected
from 300 luxury cruise passengers. Confirmatory factor analysis and
structural equation modeling were utilized to test the proposed theoretical
relationships. According to the results, this work was the first to integrate the
cognitive appraisal approach and script theory and also depicted a new
angle from which marketers can better understand cruise travelers’ behaviorJoo, E.; Shin, H.; Kim, I.; Choi, J.; Jang, J.; Hyun, S. (2016). The Effects of Cognitive Appraisal and Emotion on Consumer Behavior: The Critical Role of Recollection in the Luxury Cruise Setting. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 167-167. https://doi.org/10.4995/CARMA2016.2015.3135OCS16716
