Successive governments have developed strategies and initiatives over the last two decades to help SME’s increase productivity often through government funded quasi-agencies, the latest of these new industrial strategy document, The research aim of this paper was to explore from the SME perspective who they might consider are key stakeholders or agents for their business in terms of helping increase productivity, and what support these stakeholders might offer. The study uses the LEGO serious play methodology and narrative analysis to develop a stakeholder ‘orbital map’ which shows a small ‘depth of field’ of ‘close’ stakeholders, and the complexity of some of the resulting relationships, and the implications for policy makers