PROMOTING GREEN TRANSPORTATION VIA PERSUASIVE GAMES

Abstract

It is now widely accepted that human behaviour accounts for a large portion of total global emissions, and thus influences climate change to a large extent (IPCC, 2014). Changing human behaviour when it comes to mode of transportation is one component which could make a difference in the long term. In order to achieve behavioural change, we investigate the use of a persuasive multiplayer game. Transportation mode recognition is used within the game to provide bonuses and penalties to users based on their daily choices regarding transportation. Preliminary results from testers of the game indicate that using games may be successful in causing positive change in user behaviour