Over the past few years there has been a clear shift in governmental focus on the role of sport within British society. The old maxim of ‘sport for sport’s sake’ has been largely superseded by an approach emphasising the role of sport in helping to create a more inclusive social environment (Department for Culture, Media and Sport / Strategy Unit, 2002; Local Government Association, 2001). Sporting excellence is no longer enough on its own, rather sport is seen as a tool to be used in addressing the underlying factors which lead to the exclusion of certain individuals and communities. It is our contention that this political positioning and the related search for funding leads to over ambitious claims for what can be achieved. As the sport with the highest media and public following, football (soccer) is increasingly being challenged regarding its role in addressing this social agenda. In this paper we review some of the available evidence relating to the contribution of football and sport more generally. To do this we shall first examine how ‘social inclusion’ is interpreted; then, adopting a more questioning view of both football and sport, summarise what their contribution to social inclusion might realistically be. We contend that this has to mean considering a more differentiated interpretation of both sport and social inclusion
