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research
Environmental management decision-making in certified hotels
Authors
Aldenderfer M. S.
Bonilla Priego M. J.
+20 more
Brown M.
Cea D'Ancona M. A.
Clark D.
Clausen J.
Céspedes J.
Del Brío J. A.
Dorfman M. H.
Hair J. F.
Hillary R.
Juan José Najera
Kirkpatrick D.
Maria Jesús Bonilla Priego
Porter M.
Sampaio A.
Schaltegger S.
Schwartz K.
Sheldon C.
Tsai W. H.
Webster K.
Xavier Font
Publication date
16 March 2011
Publisher
'Informa UK Limited'
Doi
Cite
Abstract
This paper analyses environmental decision-making against two axes, motivations and decision-making processes, to understand the reasons for pro-environmental behaviour by the managements of Spanish Eco-management and Audit Scheme (EMAS)-certified hotels. Mixed methods were used to study perceptions of EMAS and reasons for being certified, with current and lapsed EMAS-certified firms triangulated against expert interviews and documentary evidence. Four groups of hotels were differentiated: Strategic hotels (22%) (with high levels of integrated environmental management), Followers (48%), Greenwashers (11%) and Laggers (19%) (with low levels of integrated environmental management). Most hotels were found to be internally driven in their purpose and ad hoc in their decision-making, with limited understanding of externally driven benefits and motivation for more systematic management systems. This questions the success of EMAS as both a continuous improvement management and as a market-based regulation tool for hotels. Few hotels overall related high environmental standards to the possibilities of gaining market advantage: most wished to avoid legal challenges. The paper also illustrates the ways in which hotels opportunistically switch certification systems to get what they see as a better deal. © 2011 Taylor & Francis
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