This study examines Hanoi’s current international tourism development efforts, focusing on tourism service quality. It aims to assess the relevance of the current policies in place and the quality of the services provided to foreigners in Hanoi. To do so, it investigates three prominent sites, namely, Hoan Kiem Lake, Ho Chi Minh Mausoleum, Van Mieu – Quoc Tu Giam. A survey conducted at these tourism landmarks, in-depth interviews, direct observation in the investigated places and secondary sources from published magazines and materials provide the data used in this study to make recommendations. Quality service issues are analyzed along SERVQUAL five dimensions. The results show that there are still several drawbacks in knowledge value, environmental landscape, safety, attitude and tourism infrastructure. Relevant strategies designed to enhance Hanoi tourism quality for foreigners in the future are recommended. The various proposals made include among others raising people’ awareness, setting a concrete institutional framework, enacting and executing the laws, and sharpening the staff’s skills
