Moriond QCD brings together particle physicists of varied interests. This
review and introduction to heavy flavour physics is aimed at those not in the
heavy-flavour field to describe the motivation and methodology of precision
flavour physics, and introduce the most tantalising searches for new physics.
The LHC experiments are expected to make great inroads into constraining the
new physics parameter space and discover the new physics which I will argue
\emph{must} be present to describe our observed universe.Comment: 46th Rencontres de Moriond, QCD and High Energy Interactions, La
Thuile, March 20-27, 201