Managers in charge of international business decisions must recognize competitive conditions to make production, distribution, and marketing decisions. They must be cognizant of competitors\u27 strategies as well as institutional arrangements which affect competition. As the international business environment has expanded, government regulations designed to control unfair or restrictive business practices have proliferated. Today, nearly all major developed countries with market economies prohibit the abuses of monopoly power and proscribe certain enterprise activities which restrain competition. Furthermore, governments have become less reluctant to apply their antitrust law extraterritorially. The ability of multinational firms to compete in international markets will increasingly depend upon their recognition and adherence to statutes which regulate business operations.
This paper discusses the historical development of European Economic Community (EEC) competition policy with regard to U.S. firms competing in the Common Market. The study points out the business practices of American multinationals that have been determined to be incompatible with the EEC treaty. Further, the Community\u27s settlement of its antitrust case with IBM, and the effects of the agreement are analyzed.
This paper discusses the historical development of European Economic Community (EEC) competition policy with regard to U.S. firms competing in the Common Market. The study points out the business practices of American multinationals that have been determined to be incompatible with the EEC treaty. Further, the Community\u27s settlement of its antitrust case with IBM, and the effects of the agreement are analyzed
