Industry 4.0 phenomenon has emerged since many technological breakthroughs developed in the past decades.
Human well-being behavior are basically influenced by the digital technology. The current customers incline the need for
customized products. This situation drive the production paradigm shift from the mass production to the individual
production. This paradigm shift force companies to own more resources. Companies’ collaboration is a way to win the
competition. Industrial revolution era bring the fact that dominant economic activity is coming from a strong business
ecosystem. The major impact of digitalization is faced by the creative industries, an industry priority and a \u27laboratory\u27 for
studying economic transformation and modern society. This paper will review the digitalization in industry 4.0 era,
business ecosystem and society shift, and the digitalization impact on creative industry.
Keywords Industry 4.0; business ecosystem; society shift; creative industr