This article illuminates how a smaller southern city engaged broader planning approaches. Civic leaders, especially women, pushed and partnered with municipal administrations to beautify Augusta, Georgia, a city with extraordinarily wide streets and a long tradition of urban horticulture. Their efforts in the 1900s to 1950s, often in concert with close by planners, led to a confluence of urban beautification, historic preservation, and downtown revitalization in the 1960s. This coordinated activity reshaped Augusta’s cityscape, exacerbated racial tensions, and enshrined principles of the City Beautiful, Garden City, and parks movements long after they receded in large cities, influencing the work of nationally prominent planners commissioned in the 1970s and 1980s