A key issue in the estimation of energy hedges is the hedgers' attitude
towards risk which is encapsulated in the form of the hedgers' utility
function. However, the literature typically uses only one form of utility
function such as the quadratic when estimating hedges. This paper addresses
this issue by estimating and applying energy market based risk aversion to
commonly applied utility functions including log, exponential and quadratic,
and we incorporate these in our hedging frameworks. We find significant
differences in the optimal hedge strategies based on the utility function
chosen