Malawi (2009): FoQus for Qualitative Segmentation on Concurrent Partnerships in Malawi.

Abstract

PSI/Malawi through Youth Alert program seek to gain an in-depth understanding of concurrent sexual relationships among the youths aged 15-24 years. Two rounds of TRaC studies have been conducted with this group; however TRaC studies did not focus on digging deep into what motivates young people to enter into multiple sexual relationships, risk behavior, and their opportunity, ability, and motivation (OAM) to either reduce their number of partners or to adopt condom use. The results of this FoQus on Segmentation will help PSIMalawi develop and brand a new behavior change communication intervention (BCCI), including a media campaign, to reach this population with safer sex messages and promotion of partner reduction or condom use