Zimbabwe (2014): MAP Study Evaluating the Coverage and Quality of Coverage of Protector Plus and CARE condoms in Zimbabwe.

Abstract

Population Services International Zimbabwe (PSI/Z) uses commercial marketing and distribution strategies to bring health products, services and messages to vulnerable populations in urban and rural Zimbabwe. PSI/Z is implementing a multi-year USAID and DFID funded HIV prevention programs targeting sexually active Zimbabwean men and women ages 15-49 years. This MAP survey (Round 6) was conducted to assess the geographical coverage and quality of coverage of Protector Plus male condoms and CARE female condoms. The study also estimated numeric distribution of Protector Plus condoms. Total Market Approach (TMA) metrics were calculated using estimates of market volume, market value and brand diversity for Condoms in Zimbabwe. Lot Quality Assurance Sampling (LQAS) technique was used to draw a sample of 19 wards within each supervision area (SA), i.e. a district. A sample size of 19 gives reasonably accurate estimates with an acceptable error margin for decision making. A total of 92 districts and 43 high-risk areas comprising 19 growth points, 19 mining areas and 5 border towns were selected. In cases where a district had fewer than 19 wards, a census of all the wards was done and direct percentage value was calculated to determine whether the SA reaches the target coverage standard or not. Data were collected in September 2014 using Survey ToGo software on android phones. Data cleaning and analysis was done using STATA version 13.0