Risk aversion is a key element of utility maximizing hedge strategies;
however, it has typically been assigned an arbitrary value in the literature.
This paper instead applies a GARCH-in-Mean (GARCH-M) model to estimate a
time-varying measure of risk aversion that is based on the observed risk
preferences of energy hedging market participants. The resulting estimates are
applied to derive explicit risk aversion based optimal hedge strategies for
both short and long hedgers. Out-of-sample results are also presented based on
a unique approach that allows us to forecast risk aversion, thereby estimating
hedge strategies that address the potential future needs of energy hedgers. We
find that the risk aversion based hedges differ significantly from simpler OLS
hedges. When implemented in-sample, risk aversion hedges for short hedgers
outperform the OLS hedge ratio in a utility based comparison