The paper is part of an applied research study on the Tirreno Reggino for the implementation of a development model based on endogenous resources of the area. In the first step, the principal cultural (tangible and intangible) attractors have been analysed, giving back a framework of those resources considered as key elements to structure the demand for Cultural tourism and a potential new brand: the Cultural Landscape of the Tirreno Reggino. This paper represents the second step of a study, analysing the demographic trends, employment, local production systems and tourism, describing the socio-economic structure, and possible development paths of the case study area. The paper contributes to the implementation of an effective context analysis, as a scientific basis for a systemic local development proposal ina a highly fragile environment.DOI: http://dx.medra.org/10.19254/LaborEst.14.0