'Johns Hopkins School Bloomberg School of Public Health, Center for Communication Programs'
Doi
Abstract
FP2020\u27s overarching goal is framed around the new metric of additional users. This measure inherently captures population-level change but has been conflated with other ambiguous metrics, such as new users. Therefore, we propose a standard set of terms to provide more consistent measurement. Although commonly used service-level metrics cannot be directly compared to the population-level metric of additional users, we describe 2 modeling approaches that can allow service-level data to inform estimates of additional users
