Bruner, Debreena C.

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Eastern Michigan University: Digital Commons@EMU

McNair Scholars Research JournalVolume 3 | Issue 1 Article 81-24-2011Identifying and Comparing Characteristics ofSuccessful Minority and Majority BusinessesDebreena C. BrunerEastern Michigan University, dbruner@emich.eduFollow this and additional works at: http://commons.emich.edu/mcnairThis Article is brought to you for free and open access by the Graduate School at DigitalCommons@EMU. It has been accepted for inclusion in McNairScholars Research Journal by an authorized administrator of DigitalCommons@EMU. For more information, please contact lib-ir@emich.edu.Recommended CitationBruner, Debreena C. (2011) "Identifying and Comparing Characteristics of Successful Minority and Majority Businesses," McNairScholars Research Journal: Vol. 3: Iss. 1, Article 8.Available at: http://commons.emich.edu/mcnair/vol3/iss1/8C C S  M M   BDebreena C. BrunerProfessor Toni Stokes-Jones, Mentor1Bruner: Identifying and Comparing Characteristics of Successful MinorityPublished by DigitalCommons@EMU, 201180Debreena C. BrunerHighly centralized in decision makingLeast engaged in the collection and evalu-ation of external or internal informationDecision making seems to be short term and impulsive, centered at the CEO levelLittle need for formal-ized operating pro-ceduresUse few written work rules, job descriptions, or other managerial control devicesEnvironment perceived by CEOs to be ex-tremely placid with the lowest levels of dynamism, hostility, and diversity among Have the smallest size and growth in the num-ber of employeesSales volume and growth are the sec-ond smallest among CEOs value information and emphasize collec-tion of external and internal informationSeemingly short-term and impulsive decision-making orientationDecision making is centered at the top management level Amount of formaliza-tion the lowest among Widely use internal cost control mechanisms, second highest among Environments perceived by CEOs as less dy-namic and less diverse compared with other Environmental hostility perceived to be the Somewhat entrepre-neurialDisplay better than av-erage innovativenessFirm size and growth, in terms of dollar sales and number of em-ployees, are somewhat smaller compared to Most productive amongst the other Characterized by high levels of specialization and decentralizationFirm CEOs highly sup-portive of specializationHave a tendency to delegate authority and to empower their lower managers to make vari-ous decisions compared CEOs are analyzers and moderately active in long-term planningCEOs have little use for the external scanning of environments, including scanning customers, competitors, and indus-try technologiesManagerial control is emphasized via the use of formalized operating procedures such as writ-ten work descriptions, business plans, and organizational chartsFirms face environments that are more dynamic and unpredictable, more hostile, and diverse than averageTheir entrepreneurial out-look is more proactive than average (compared They are the largest in terms of dollar sales and number of employees, and have experienced the highest growth in sales and employees in The majority are in manu-facturing and wholesale industriesCharacterized as fervent gatherers and analyzers of internal and external informationHave deliberate, long-term planning horizonsAre moderately special-ized and maintain very formalized operat-ing procedures with extensive cost control systemsWhile the decision making is rational and highly collaborative and seek consensual input from subordinate managersPerceived environ-ments faced are highly dynamic, hostile, and multifaceted, result-being highly entrepre-neurialDisplay highest level of proactiveness and innovativeness among Have relatively good size in dollar sales and number of employees, growth level, and productivity (sales per employee)Almost 30 percent are in the manufacturing industry2McNair Scholars Research Journal, Vol. 3 [2011], Iss. 1, Art. 8http://commons.emich.edu/mcnair/vol3/iss1/881Identifying and Comparing Characteristics of Successful Minority and Majority Businesses3Bruner: Identifying and Comparing Characteristics of Successful MinorityPublished by DigitalCommons@EMU, 201182Debreena C. Bruner4McNair Scholars Research Journal, Vol. 3 [2011], Iss. 1, Art. 8http://commons.emich.edu/mcnair/vol3/iss1/8mustIdentifying and Comparing Characteristics of Successful Minority and Majority Businesses5Bruner: Identifying and Comparing Characteristics of Successful MinorityPublished by DigitalCommons@EMU, 2011Debreena C. Bruner6McNair Scholars Research Journal, Vol. 3 [2011], Iss. 1, Art. 8http://commons.emich.edu/mcnair/vol3/iss1/8studyIdentifying and Comparing Characteristics of Successful Minority and Majority Businesses7Bruner: Identifying and Comparing Characteristics of Successful MinorityPublished by DigitalCommons@EMU, 2011Debreena C. Bruner8McNair Scholars Research Journal, Vol. 3 [2011], Iss. 1, Art. 8http://commons.emich.edu/mcnair/vol3/iss1/8Enduring Success: What Top Com-panies Do DifferentlyIdentifying and Comparing Characteristics of Successful Minority and Majority Businesses9Bruner: Identifying and Comparing Characteristics of Successful MinorityPublished by DigitalCommons@EMU, 201188Debreena C. Bruner10McNair Scholars Research Journal, Vol. 3 [2011], Iss. 1, Art. 8http://commons.emich.edu/mcnair/vol3/iss1/8SUCCESSIdentifying and Comparing Characteristics of Successful Minority and Majority Businesses11Bruner: Identifying and Comparing Characteristics of Successful MinorityPublished by DigitalCommons@EMU, 2011According to the Financial PostDebreena C. Bruner12McNair Scholars Research Journal, Vol. 3 [2011], Iss. 1, Art. 8http://commons.emich.edu/mcnair/vol3/iss1/8CONCLUSIONREFERENCESJournal of Economics and Business, 55Enduring success: What top companies do differently. U.S. Department of Commerce, Minority Business Development Agency.Financial Post.Journal of Financial Economics.Identifying and Comparing Characteristics of Successful Minority and Majority Businesses13Bruner: Identifying and Comparing Characteristics of Successful MinorityPublished by DigitalCommons@EMU, 2011Management Science, 52(2), Small Business Economics, 21Business research projects: Fourth edition.  Small Business Economics, 27U.S. Department of Commerce, Minority Business Development AgencyLeanMean-Manufacturing.com Glossary of TermsThe Mid-Atlantic Journal of Business, South Orange, 32Strategic Management Journal.Management Decision, 4Journal of Developmental Entrepreneurship, 12INFORM Global,Research Briefs.ProQuest,14McNair Scholars Research Journal, Vol. 3 [2011], Iss. 1, Art. 8http://commons.emich.edu/mcnair/vol3/iss1/8

Identifying and Comparing Characteristics of Successful Minority and Majority Businesses

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Identifying and Comparing Characteristics of Successful Minority and Majority Businesses

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