In this paper, the image of visitors to Himeji City is analyzed based on the attitude survey. As Himeji City is very popular for its world heritage Himeji Castle, many people including foreigners visit this city. But most of them come to see only Himeji Castle, and they do not stay in the city. Then, the central commercial area of the city is lacking life. What is the problem and what is lacking on the town planning? To answer this question, the attitude survey for visitors to the city is analyzed statistically. In conclusion, it is made clear that visitors want convenient and functional urban facilities, such as shopping mall, cafe and bikeway, in addition to the historical landscape around Himeji castle
