Social media has been defined as “a group of internet- based applications that allow the creation and exchange the user-generated content, ‘Furthermore, social media depends on mobile and web-based technologies to create highly interactive platform through which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individual’’.To appreciate the significance of those statement above one needs to take a quick look at a certain set of reasonably well-authenticated statistics relating to internet usage and penetration that pertain to June 2012. If one compares these numbers with a similar set of figures pertaining to the situation that prevailed twelve years earlier at the beginning of the new millennium, internet use globally has grown by over 560 per cent in this period. Still, the penetration of the internet in the total population of the world is just over 30 per cent; in other words, two out of three individuals on the planet still have not used the internet, leave alone benefit from it
