College students are increasingly using social media. This case study explores how traditionally aged college students perceive social media use contributes to their academic success. We used survey data collected at a college student union to understand the social media students use in their academic pursuits and to inform a focus group discussion. Findings indicate that students do not differentiate between technology and social media, and that they rely heavily on social media to facilitate their academic success. This case study indicates that while using social media extensively may create minor issues for students, proper use can support academic endeavors
