The purpose of this thesis include: Describe the potential for ecotourism
development in mangrove Wonorejo, describe the benefits that can be gained by
the community Wonorejo Mangrove Ecotourism Wonorejo Surabaya, analyze the
internal and external environment in the development of Mangrove Ecotourism
Wonorejo Surabaya, and formulate strategies that can be done internal
environment and externally to develop Mangrove Ecotourism Wonorejo
Surabaya. To answer the first and second objectives using descriptive analysis,
to answer the third objective using IFAS (Internal Factors analisys Strategy
Summary) and EFAS (External Factors Analysis Summary Strategy)
Potential of which is owned by Mangrove Ecotourism Wonorejo Surabaya today
include: Ecology place / suitability places, natural resources including flora and
fauna, government support, organizational, and community support facilities &
infrastructure Wonorejo. There are three aspects in terms of the benefit that is
owned by Mangrove Ecotourism Wonorejo Surabaya ie social, economic and
agribusiness. From the calculation of IFAS and EFAS, the strategy must take is
an aggressive strategy (growth) is a strategy that uses his strength to get the
opportunity.
Keywords: mangrove eco-tourism development strateg
