Van Driest, Robert

English

University of Montana

University of MontanaScholarWorks at University of MontanaSyllabi Course SyllabiSpring 2-1-2004BADM 360.01: Principles of MarketingRobert Van DriestUniversity of Montana - MissoulaLet us know how access to this document benefits you.Follow this and additional works at: https://scholarworks.umt.edu/syllabiThis Syllabus is brought to you for free and open access by the Course Syllabi at ScholarWorks at University of Montana. It has been accepted forinclusion in Syllabi by an authorized administrator of ScholarWorks at University of Montana. For more information, please contactscholarworks@mso.umt.edu.Recommended CitationVan Driest, Robert, "BADM 360.01: Principles of Marketing" (2004). Syllabi. 9361.https://scholarworks.umt.edu/syllabi/9361                                        Syllabus for BADM 360, Principles of Marketing, Spring Semester 2004 Course Information Section 1: MWF 8:10 AM – 9:00 AM, Room GBB 201 Section 2: MWF 9:10 AM – 10:00 AM, Room GBB 201 Section 3: MWF 11:10 AM – 12:00 PM, Room GBB 201 Instructor Information Instructor: Rob Van DriestOffice: GBB 341 Phone:  243-5137 Email: rob.vandriest@business.umt.edu Office Hours: 10:00 AM – 11:00 AM MWF or by appointment  Required Text Marketing:  Real People, Real Choices (2003), Michael R. Solomon and Elnora W. Stuart, Prentice Hall, 3rd Ed. Course Overview/Objectives  To familiarize you with a fundamental working knowledge of marketing in today’s environments, applyingmarketing tools and to develop and enhance your ability to evaluate marketing problems from multiple perspectives.  You already have some level of comprehension of what marketing is about from being a consumer of products and services and it is an objective of this course to augment that basic knowledge with an understanding of what goes on “behind the scenes” with marketing planning and decision-making.  Concepts from the text will be augmented with examples of “real-world” business situations. Course Requirements  Exams 1-2 200 pts. Final Exam 200 pts Attendance/Participation 100 pts Total Possible Points          500 pts. Grades will be assigned on a 90%, 80%, 70%, 60%, below 60% total point basis. Exams/Assessments  There will be two exams during the course of the semester plus a final exam.  Exams 1 and 2 are not cumulative and will be comprised of short-answer, multiple choice and/or true/false questions.  The final exam will cover the last section of the class and have a cumulative component. Reviews will be held prior to exams to assist your preparation.  You are strongly encouraged to attend these review sessions. The attendance/participation component of your grade will be based upon a combination of class attendance, quizzes, in-class assignments and your contributions to class discussions. Other  You are encouraged to discuss your work and progress with me at any time to resolve any issues, to further clarify material, or to provide you with concrete suggestions on how to improve your performance.  In return, I expect you to come prepared to class every day.  I will inform you at the end of class what, specifically, to read for the next class.  Attendance and participation are essential for earning an A in this course. No cell phones or pagers are to be “on” during class – sort of like the airlines. I maintain an “open door policy” that means I will be available during office hours and much as I can outside of class/office hour schedule.  I encourage you to seek me out if you have any questions, at all, regardingthe class. Page 1 of 2                                                    Syllabus for BADM 360, Principles of Marketing, Spring Semester 2004 Dates Topics  Chapters Week 1 Introduction to Marketing 1 Week 2 Marketing Decision Making 2 thru 3 Week 3 Markets and Customers 4 thru 5 Week 4 Markets and Customers 6 Week 5 Clean-up &Review for Exam 1 1 thru 6 3/1/04  Exam 1     1 thru 6 Week 6 Value Creation 7 thru 8 Week 7 Value Creation 9 thru 10 Week 8 Value Creation 11 thru 12 Week 9 Clean-up and Review for Exam 2 13 3/26/04 Exam 2     7 thru 13 Week 10 Spring Break Yippee! Week 11 Communicating Value 14 thru 15 Week 12 Delivering Value    16 thru 17 Week 13 Delivering Value 18 Week 14 TBD      Special Topics Week 15 Clean-up and Final Review Week 16 Final Exam Week 5/10/04 Final Exam for Sec. 1, 10:10-12:10 13-18/Cumulative 5/12/04 Final Exam for Sec. 2, 10:10-12:10 14-18/Cumulative 5/13/04 Final Exam for Sec. 3, 10:10-12:10 14-18/Cumulative This schedule is subject to change, notice will be provided beforehand. Page 2 of 2 

BADM 360.01: Principles of Marketing

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BADM 360.01: Principles of Marketing

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