King, Nancy

English

University of Montana

University of Montana ScholarWorks at University of Montana Syllabi Course Syllabi Spring 1-2003 MKTG 461.02: Marketing Management Nancy King University of Montana - Missoula Follow this and additional works at: https://scholarworks.umt.edu/syllabi Let us know how access to this document benefits you. Recommended Citation King, Nancy, "MKTG 461.02: Marketing Management" (2003). Syllabi. 4216. https://scholarworks.umt.edu/syllabi/4216 This Syllabus is brought to you for free and open access by the Course Syllabi at ScholarWorks at University of Montana. It has been accepted for inclusion in Syllabi by an authorized administrator of ScholarWorks at University of Montana. For more information, please contact scholarworks@mso.umt.edu.                                                          Marketing Management 461- Spring 2003  Sections 1 and 2  Instructor- Nancy King Classroom: Section 1 (11:10) L14 Section 2 (12:10) 108 Phone- 243-6148 Class schedule: M-W-F- 8:10am­9:00am and 9:10am to 10:00amOffice- GBB 325 Website­www.business.umt.edu\faculty\king e-mail- nancy.king@business.umt.edu Office hours- M-W-F 10:00-11:00 and by appointmentRequired Text: J. Paul Peter and James H. Donnelly, Jr., Marketing Management: Knowledge and Skills, 6th edition, Irwin, McGraw Hill, 2001Assigned chapters need to be read prior to class.Instructors Website: I will post lecture slides there for you to download and use to follow lectures and take notes and also to use for test preparation. I will also post any readings there that are assigned.Recommended readings: The Tipping Point, Malcolm Gladwell, Little, Brown and Company, 2000; The Wall St. JournalCourse Format: This is an advanced undergraduate course intended as the capstone course for those seeking a career in marketing. The primary forms of material presentation will be lecture, discussion, text, case analysis and the development and presentation of a marketing plan. Prerequisites: BADM 360, MKTG 362, 363 and 366. Please come see me if you have not already taken these. Course Requirements:    Marketing Plan: Written Report 15% Presentation 5%Three exams- (15% each) 45%Three individual cases 24%Attendance and Participation 10%Borderline adjustment 1%Total 100%Exams: These will be multiple choice questions, each covering about 1/3 of the text and lecture material. Grading guidelines are as follows:  An optional comprehensive exam will be given during the final exam week for anyone who 1                         misses a mid-term exam or wishes to drop a mid-term exam with a low score. No late exams or make-ups will be given.  90-100% A80-90% B70-79% C60-69% DBelow 60% FExtra Credit: Students may submit to me by 3:30pm in the afternoon one week prior to the exam, up to three multiple choice questions that I will consider using on the exam. Any material is fair game: textbook, speakers, articles, films, class discussions. If I use your question(s), you will receive extra credit in the amount equal to the multiple choice value of those points on the exam. You’ll probably also get that questions right on the test! If I use only a portion of your question, you will receive partial points. Attendance and Participation: I consider this extremely important to your overall grade. For every class you attend you will receive one point up to a maximum of 40 points. If you can’t make it to class; you don’t need to tell me why you didn’t make it. It’s cut and dried. You are responsible for signing the daily attendance sheet. If you forget, don’t come to me and tell me you were in class. If you sign off for someone else who is not in class, your grade will suffer tremendously. If you end up attending half the classes, don’t come to me at the end of the semester when you are on the borderline of a higher grade and ask for mercy.There will be a seating chart so make sure you are in the seat you would like for the semester by the second class. Written Assignments: There are two sets of written assignment which include cases and the development of a marketing plan.  This class will have the use of a Writing Assistant from the Writing Services Center. You are required to pass all written assignments to the Writing Assistant 5 days before an assignment is due.  For instance, if a writing assignment is due on a Friday, the Writing Assistant must receive your draft on Monday. This person then will turn it around to you by Wednesday so you can make final changes to hand in by Friday. They are notgrading your papers, but helping you (and me) with grammatical issues and overall comprehension to help improve your grade. This is a new program and we are lucky to have been assigned a person.Cases: Students have a choice of three out of six in-class case assignments. For in-class cases, each student must turn in a five-page analysis of their responses to case questions at the beginning of class period on the date the case is due, and be prepared to participate in discussions about the case. Late or un-typed assignments will not be accepted and students will receive a grade of zero for such cases. Students must be in attendance for in-class case assignments. Absents students will receive a grade of zero for such assignments. For the 2                                       remaining three cases, students must be prepared to participate in the classroom discussions of those cases.Marketing Plan: Written Paper- the second written assignment is the development of an actual marketing plan. In groups of four or less, student teams will develop a comprehensive marketing plan for a company selected by the group. Please use the marketing plan framework beginning on page 839 of your text . Also, please consult with me on a regular basis regarding your progress. Presentation: Each group will make a presentation to the rest of the class of their marketing plan. This should be a professional looking presentation with appropriate visual aids including Powerpoint.  Plan on15-20 minutes per presentation.  Every member of your team must participate in the presentation.  There will be an evaluation of your peer group members as to their contribution to the development of the marketing plan. These evaluations may increase or decrease your individual score for the marketing plan.3                                                                                                                                                          MKTG-461- N. King  Course Outline:  Note: Changes will be announced along the way.   Date Topic Required Reading/PrepMon- Jan 27th Intro- Strategic Market PlanningWed- Jan 29th Strategic Market Planning Ch. 1 Fri­ Jan 31st Strategic Market Planning Ch. 1Mon- Feb 3rd How to Analyze a Case Section II- p.217-229Wed- Feb 5th How to Analyze a Case- cont.Fri­ Feb 7th . Market Research Ch. 2 and Coors case-for discussion-no write upMon- Feb 10th Financial Analysis for Marketing DecisionsSection III-p.231-240and HandoutWed- Feb 12th Financial Analysis cont. Turn in Case ListFri­ Feb 14th Market Segmentation Ch. 5Mon-Feb 17th HolidayWed.-Feb 19th Market Segmentation cont. Ch. 5Fri-Feb.  21st Exam #1Mon-Feb. 24th How to Write a Marketing Plan Section VII-p.840-850Wed- Feb. 26th Writing Workshop in ClassFri- Feb 28th Product Strategy Ch. 6Mon-Mar 3rd New Product Planning and DevelopmentCh. 7Wed- Mar 5th Case #1 Campus CalendarFri- Mar 7th Case #2  Pifzer Inc.Mon-Mar 10th The Marketing Mix- IMC Ch. 8Marketing Plan Synopsis Due for each teamWed.-Mar 12th Marketing Mix cont.Fri- Mar 14th Case #3 Harley DavidsonMon- Mar 17th Personal Selling Ch. 9Wed. Mar 19th Exam #2Fri – Mar 21st Case #4 Black Diamond EquipmentMon- Mar.24th Spring BreakWed.- Mar. 26th Spring BreakFri- Mar 28th Spring BreakMon- Mar  31st Distribution Ch 10Wed- Apr 2nd Case # 5 BlockbusterFri- Apr 4th The Marketing Mix Ch. 114                                                                                    Date Reading Assignment ChapterMon- Apr 7th The Marketing Mix cont.Wed- Apr 9th Marketing of Services Ch. 12Fri- Apr11th Marketing of Services contMon- Apr 14th Case #6 Carnival Cruise LinesWed Apr 16th Global Marketing Ch. 13Fri- Apr 18th Case #7 Outback Goes InternationalMon- Apr 21st Exam 3Wed.- Apr 23rd Brainstorming/Creativity in Teams HandoutFri- Apr 25th Brainstorming HandoutMon- Apr 28th Brainstorming HandoutWed- Apr 30th Marketing Plan PresentationsFri- May 2nd Marketing Plan PresentationsMon-May 5th Marketing Plan PresentationsWed- May 7th Marketing Plan PresentationsFriday-May 9th Wrap Up and ReviewMonday  May 12th FINAL EXAM-SECTION 1 (11:10AM section) 10:10am-12:10am Tuesday May 13th FINAL EXAM-SECTION 2 (12:10AM section)- 10:10am- 12:10am 5 

MKTG 461.02: Marketing Management

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MKTG 461.02: Marketing Management

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