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Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings
Authors
Reinhold Decker
Pascal Kottemann
Martin Meißner
Publication date
1 January 2013
Publisher
Abstract
Kottemann P, Meißner M, Decker R. Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei
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Publications at Bielefeld University
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Last time updated on 14/03/2014