Mirrorless camera technology is a product of innovation from previous technologies, namely DSLR cameras. The innovation is an improvement the technology used to record images. This research focuses on how the individual processes in accepting or rejecting a new innovation, the aim is to find a clear picture of the diffusion process of mirrorless camera technology through a qualitative descriptive approach. The theory used in this research is innovation diffusion with qualitative techniques to explain the incident about the innovation of mirrorless cameras within the scope of Indonesian Photo Journalists (PFI) located in Surakarta through data obtained. The data taken in this research uses primary data that is interviews and secondary data that is documentation. Researcher used a purposive sampling method to determine informants. Sampling in this research has criteria as a journalist who is a member of the Surakarta PFI. For the validity of the data this research uses the type of source triangulation. The results of this research are the superior features offered and the good image quality, it is a relative advantage possessed by mirrorless camera technology. In addition, mirrorless camera technology is an improvement from the previous technology which offers many conveniences in it so that this technology is sufficient to meet the needs of users. The informants in this research prefer mass communication channels as a medium to find information related to the features and uses of mirrorless technology. The stages of adoption in this research go through 4 stages, that is: Previous Conditions (previous conditions), Knowledge (knowledge stage), Persuasion (persuasion stage), and Decision (decision stage). The adoption decision process could not go well, four of the five informant chose not to adopt a mirrorless camera innovation for economic and financial factors. The informant has a closed character in receiving technological innovations of mirrorless cameras because the technology is not fully able to meet the needs of shooting images in a journalistic world
