Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
- Authors
- A Chakravarty
- A Eggert
- A Griffin
- A Griffin
- A Griffin
- A Rindfleisch
- A Sood
- A Ulwick
- Abbie Griffin
- AH Van de Ven
- Ajay Kohli
- AK Kohli
- Barry Bayus
- BJ Jaworski
- BL Bayus
- Brett W. Josephson
- C Moorman
- C Moorman
- Christopher Miller
- CS Noordhoff
- D Adams
- DJ Reibstein
- DL Hoffman
- E Fang
- E Fang
- E Hippel von
- E Hippel von
- E McQuarrie
- EL Olsen
- Ely Dahan
- EW Anderson
- Fred Wiersema
- G Barczak
- G Rubera
- Gary Lilien
- GJ Tellis
- GL Frazier
- GL Frazier
- GL Lilien
- GS Day
- GS Day
- H Gatignon
- HW Chesbrough
- J Hauser
- J Pfeffer
- JA Schumpeter
- JC Narver
- Jelena Spanjol
- JN Sheth
- JP Workman Jr
- JR Brown
- K Pauwels
- KR Tuli
- L McAlister
- LG Lilien
- M Ahearne
- ME Porter
- N Mizik
- N Mizik
- PC Verhoef
- PF Anderson
- R Chandy
- R Chandy
- R Chandy
- R Cooper
- R Cropanzano
- Rajesh Chandy
- Ralph Oliva
- RH Hayes
- RW Little
- SF Slater
- SL Vargo
- Steve Gaskin
- T Levitt
- WM Cohen
- Publication date
- Publisher
- 'Springer Science and Business Media LLC'
- Doi