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Brand Engagement in Self-Concept: Scale Properties and the Global Nature of the Construct
Authors
A Amine
B Carroll
+39Â more
B Mittal
C Whan Park
D Sprott
GW Cheung
H Markus
I Pentina
J Arbuckle
J Doorn van
JB Nezlek
JE Escalas
JE Escalas
JE Escalas
JL-H Bowden
K Kim
L Hollebeek
L Hollebeek
L Hollebeek
L Hollebeek
LR Flynn
Mariola Laguna
N Albert
N Stokburger-Sauer
PC Verhoef
RE Goldsmith
RJ Brodie
S Belaid
S Bitter
S Lam
SA Taylor
SD Vivek
SD Vivek
SW Raudenbush
TA Brown
W James
W Meredith
W Razmus
W Razmus
WD Hoyer
Wiktor Razmus
Publication date
Publisher
'Springer Science and Business Media LLC'
Doi
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info:doi/10.1007%2Fs12144-017-...
Last time updated on 11/12/2019