Public Relations Perspective to Manage Conflict in a Public Health Crisis, A

Abstract

The present study particularly focuses on the SARS outbreak in China because it was a major battlefield against the disease that largely affected the fate of the worldwide SARS crisis. Framing analysis of media coverage of the SARS epidemic and organization information from the WHO is used to dissect specific conflicts and strategies involved in China\u27s SARS crisis. The discussion finishes with a checklist for planning strategic communication and conflict management during public health crises