Association of Economists and Managers of the Balkans ; Faculty of Tourism and Hospitality
Abstract
In this paper we have researched global marketing environment and trends in
tourism sector. Development of tourist markets is closely linked to future improvement of
globalization process. Therefore, explanation of one phenomenon is followed by the
explanation of the other. National economies are more and more dependent on global economy
and this is major characteristic of the globalization. Countries of the world are linked with each
other in wide network of economic, social and political connections. In these conditions,
international tourism has a special importance because of multiplicative effects of foreign
tourists’ spending
