Director, Indian Institute of Millets, Research, Hyderabad
Abstract
Not AvailableIn this present era, consumers prefer high-quality foods with longer shelf life. They also look for products which are convenient to prepare as people are too busy in their daily schedule. Moreover, people have increased their tendency to eat a greater variety of foods both traditional and conventional. Efforts are being made to create awareness on the potential health benefits of millets which are recommended for obese, diabetic, celiac and other lifestyle diseases. In order to make millet value chain sustainable, the production and promotion of
various products in the market is very much essential. Under this motto, IIMR launched its brand name “Eatrite
” to the Indian markets to promote the millet based products and this book gives details of these products.ICAR-Indian Institute of Millets Reserac