Using extensive fieldwork in the online archival record, this thesis accounts for the descent and emergence of the weblog as a digital genre during its formative period up to the year 2000. The work examines the weblog’s process of genre formation as diffusion of innovation within a heterogeneous discourse network. It describes this process as a series of several consecutive and cumulative reinterpretations of the emerging genre’s form and intended purpose, effected for the most part by the most central actors in the network
