It has become imperative to find a solution to the dissatisfaction in response by mobile
service providers when interacting with their customer care centres. Problems faced with
Human to Human Interaction (H2H) between customer care centres and their customers
include delayed response time, inconsistent solutions to questions or enquires and lack of
dedicated access channels for interaction with customer care centres in some cases.
This paper presents a framework and development techniques for a multi-channel
application providing Human to System (H2S) interaction for customer care centre of a
mobile telecommunication provider. The proposed solution is called Interactive Customer
Service Agent (ICSA). Based on single-authoring, it will provide three media of interaction
with the customer care centre of a mobile telecommunication operator: voice, phone and
web browsing. A mathematical search technique called Best-First Search to generate
accurate results in a search environmen
