The Mindbomb project was started by a group of young artists, journalists and writers, rich in creative resources. Together they created the social poster. It became a means to hack into the dominant discourse of mainstream politics, the mass media and the advertising industry. This paper will attempt to give an answer to the question: how to localize this critique in a non-differentiated global consumer culture? The argument in this paper centers around the idea that the Mindbomb project started as a challenge to the consumer culture. However, it later developed into a broader critique of contemporary Romanian society. A set of theoretical filters in the literature on aesthetic movements and culture jamming were used to map out the Mindbomb project. The present discussion of a single case may be a relevant addition to existing theoretical debates
