Foreign Mail Surveys: Response Rates Using Monetary Incentives
- Publication date
- Publisher
Abstract
The cross-national researcher is cautioned about the possible consequences of using monetary incentives in foreign mail surveys. In this study, a US$1 incentive increased the response rate from Japanese business people, but decreased the response from Hong Kong.© 1985 JIBS. Journal of International Business Studies (1985) 16, 151–153