Moldavia and Maramureş – Micro-destinations for Relaunching the Romanian Tourism

Abstract

Since Romania holds a rich tourism heritage and a great tourism potential, the tourism division into zones was drawn up as “a possibility toward a superior and complex development of the tourism resources, in a unified vision…” (Erdeli, Gheorghilaş, 2006, p. 264), this representing a permanent concern of the specialists from all fields that are related to the tourism management. Although the criteria for selection and ranking of the tourist attractions have been the subject of some controversies, regarding the types of tourism that can be practiced in these areas, there were arrived almost unanimous conclusions. In order to ensure the representativeness and considering that all historical regions of the contemporary Romania are to the same extent microdestinations with a substantial “tourism heritage”, the regions of Moldavia (including Bukovina) and Maramureş were merged into one for the elaboration of the research that presents, in essence, the main types of tourism and a part of the treasury of Romanian age-old heritage.tourism destination; tourism micro-destination; destination image; regional tourism brand; type of tourism; destination marketing.