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The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal
Authors
A Caruana
A Ebrahim
+50 more
A Kara
A Ravald
A Sargeant
A Sargeant
A Shoham
AG Abdul-Muhmin
Ashoka
B Gainer
C Grönroos
CW Letts
CW Letts
DA Yorke
DS Arnett
DS Wisely
E Barman
E Garbarino
EK Blery
I Bruce
I Geyskens
I Geyskens
J Hsieh
J Motwani
JAM Zimmermann
JG Carman
JG Carman
JJ Cordes
JL Vazquez Burguete
JN Sheth
KB Monroe
Laurentino Bello Acebrón
LI Álvarez
Luis Ignacio Álvarez González
M Bakker
M Rey García
Marta Rey García
MH Hall
MH Morris
MJ Sanzo
N Inamdar
P Kotler
P Modi
P Padanyi
PF Drucker
R Bennett
R Vázquez
RD Herman
RD Herman
RM Kanter
S Dolnicar
V Murray
Publication date
Publisher
'Springer Science and Business Media LLC'
Doi
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Abstract
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info:doi/10.1007%2Fs12208-012-...
Last time updated on 03/12/2019