Groupe de recherche BIOSPHERES : BIOlogie, Sciences Physiques & Humaines pour les énergies Renouvelables, l
Abstract
In 2015, Fort-de France the main city of Martinique made the ambitious decision to introduce a new mode of public transportation, a reserved public transport lane, or "RPTL". In a first part of our study based on the structural approach of social representation (Abric, 1994), we explored the content and the structure of the social representation of the RTPL. The second part of the study was based on the Technology Acceptance Model (Davis, 1989). The aim was to identify the sociopsychological determinants of the intention to use this new mode of transport
