Social changes in a country generate new realities and new lexemes on their denotation. An innovation is fixed by the language of mass-media first-ever, because journalism, by definition of Ukrainian media scientist Volodymyr Rizun, is a "second hand of history". In the days of swift political changes active lexical composition of language is filled up by neologisms, that quickly become clear both for a native speaker and for world community. Public resonance has been obtained lately by the events in Kyiv`s Independence Square. Therefore, we decided to investigate the features of the phenomenon of Ukrainian Maidan in the columns of Ukrainian newspaper "Day".
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Kolomiiets, N.

Electronic Sumy State University Institutional Repository

THE PHENOMENON OF THE UKRAINIAN MAIDAN IN TODAY'S MEDIA DISCOURSE  Nina Kolomiiets, group JTm-31  Social changes in a country generate new realities and new lexemes on their denotation. An innovation is fixed by the language of mass-media first-ever, because journalism, by definition of Ukrainian media scientist Volodymyr Rizun, is a "second hand of history". In the days of swift political changes active lexical composition of language is filled up by neologisms, that quickly become clear both for a native speaker and for world community. Public resonance has been obtained lately by the events in Kyiv`s Independence Square. Therefore, we decided to investigate the features of the phenomenon of Ukrainian Maidan in the columns of Ukrainian newspaper "Day". Basic ideas of journalistic articles are usually accumulated in titles. They represent general content of the material, its main theses. They fix new linguistic realities that are actively included in a common lexicon. For this reason we have chosen titles as the subject of our research. We have analyzed the titles of the articles of Ukrainian daily newspaper "Day" for a period from December, 2013 to  February, 2014. Exactly at this time events in the central area of the country were in the epicenter of Ukraine`s and world`s attention. We fixed 93 articles, which titles contain mentioning of Maidan and its different variations.  According to the definition of the Ukrainian explanatory dictionary, maidan is a large unbuilt-up place in a village or city area. In history of Ukraine Maidan is often remembered as a place for gathering large numbers of people to discuss their urgent problems. In Kievan Rus Maidan was  the place, where important political decisions were publicly declared, princely orders and different documents were read out. Therefore Maidan  from ancient times has been perceived not only as a geographical category but as a place for manifestation of people`s will. This tradition was saved to these days, however it underwent certain transformations,  that we monitor in modern media discourse. Usually the name of the main area of Kyiv is perceived in traditional interpretation. However, in the analyzed titles the full name of the central area of Kyiv – Independence Square is used only once. The brief name – Maidan appears in the most fixed titles. However, from the context it is clear that this lexeme is used not as a geographical index. It marks people that gathered on  Maidan, their political views and aspirations. Next to this usual lexeme "Maidan" appears its transformation – Euromaidan. It   specifies the basic idea of Kyiv`s Maidan – supports Ukraine’s advancement  to eurointegration. At semantic level the concept of Maidan and Euromaidan  are generally identical.  Eventually a new Ukrainian reality – Antimaidan  is fixed in the titles of  "Day", that means association of people, who are opposed to the ideas of  Maidan. Semantically this concept fully loses attachment to locality, and contains an ideological and political implication. A synonymous name is "Stop Maidan". From the point of view of traditional interpretation the concept of Automaidan – association of motor-car enthusiasts, that support the ideas of Maidan and arrange motor races seems to be absurd. In a counterbalance to this phenomenon is Antiautomaidan, which appears to be a political movement of Automaidan’s opponents. The titles of  "Day" mention   different areas of  Maidans all over Ukraine and testify the expansion of Kyiv Euromaidan borders. Thus, a lexeme fully lost the traditional dictionary value and marks a fully new reality for Ukraine, that has been transformed from a geographical term into a political one. Thus, the concept of Maidan in the titles  of a newspaper "Day" has undergone transformations and obtained occasional variations. Traditional geographical interpretation was changed by a politically-ideological implication. A political dominant became basic in modern interpretation of  the concept of Maidan, it became the key phenomenon of political nowadays of Ukraine.  What is healthy living? Y. S. Streletskiy – SumyStateUniversity, group SU – 31 D. O. Marchenko – E L Adviser Healthy living refers to involving yourself in habits that improve your general well being to maintain a functional and metabolic efficiency.  Making healthy food choices, staying physically active and maintaining a healthy weight are essential to good health of  all people.  Community development is a practices of civic activists, involved citizens and professionals to build stronger and more resilient local communities.  Economic development generally refers to the sustained, concerted actions of policy makers and communities that promote the standard of living and economic health of a specific area. Millions of people fall ill and many die as a result of eating unsafe food.    Genetically modified foods are foods derived from organisms whose genetic material has been modified in a way that does not occur naturally.  Tobacco products are products made entirely or partly of leaf tobacco as raw material.  The consumption of alcohol carries a risk of adverse health and social consequences related to its intoxicating, toxic and dependence-producing properties.  Physical activity is defined as any bodily movement produced by skeletal muscles that requires energy expenditure.  Ionizing radiation is the energy or particles produced by unstable atoms of radioactive materials. Chernobyl accident was a disaster that affected not just Ukraine, Belarus and Russia but the whole world, changing attitudes to nuclear safety on a global scale. Air pollution is contamination of the indoor or outdoor environment by any chemical, physical or biological agent that modifies the natural characteristics of the atmosphere.  Healthy lifestyle is important part of our life. I. Bashlak – EL adviser             Соціально-гуманітарні аспекти розвитку сучасного суспільства : матеріали Всеукраїнської наукової конференції викладачів, аспірантів, співробітників та студентів, м. Суми, 21-22 квітня 2014 р. / Відп. за вип. О.М. Сушкова. — Суми : СумДУ, 2014. — С. 409-411.  

The phenomenon of the Ukrainian Maidan in today's media discourse

SocioEconomic Challenges Journal (Sumy State University)

THE PHENOMENON OF THE UKRAINIAN MAIDAN IN TODAY'S 
MEDIA DISCOURSE 
 
Nina Kolomiiets, group JTm-31 
 Social changes in a country generate new realities and new lexemes 
on their denotation. An innovation is fixed by the language of mass-media 
first-ever, because journalism, by definition of Ukrainian media scientist 
Volodymyr Rizun, is a "second hand of history". In the days of swift 
political changes active lexical composition of language is filled up by 
neologisms, that quickly become clear both for a native speaker and for 
world community. Public resonance has been obtained lately by the events 
in Kyiv`s Independence Square. Therefore, we decided to investigate the 
features of the phenomenon of Ukrainian Maidan in the columns of 
Ukrainian newspaper "Day". 
Basic ideas of journalistic articles are usually accumulated in 
titles. They represent general content of the material, its main theses. They 
fix new linguistic realities that are actively included in a common 
lexicon. For this reason we have chosen titles as the subject of our research. 
We have analyzed the titles of the articles of Ukrainian daily 
newspaper "Day" for a period from December, 2013 to  February, 2014. 
Exactly at this time events in the central area of the country were in the 
epicenter of Ukraine`s and world`s attention. We fixed 93 articles, which 
titles contain mentioning of Maidan and its different variations.  
According to the definition of the Ukrainian explanatory dictionary, 
maidan is a large unbuilt-up place in a village or city area. In history of 
Ukraine Maidan is often remembered as a place for gathering large 
numbers of people to discuss their urgent problems. In Kievan 
Rus Maidan was  the place, where important political decisions were 
publicly declared, princely orders and different documents were read out. 
Therefore Maidan  from ancient times has been perceived not only as a 
geographical category but as a place for manifestation of people`s will. 
This tradition was saved to these days, however it underwent certain 
transformations,  that we monitor in modern media discourse. 
Usually the name of the main area of Kyiv is perceived in traditional 
interpretation. However, in the analyzed titles the full name of the central 
area of Kyiv – Independence Square is used only once. The brief name – 
Maidan appears in the most fixed titles. However, from the context it is 
clear that this lexeme is used not as a geographical index. It marks people 
that gathered on  Maidan, their political views and aspirations. Next to this 
usual lexeme "Maidan" appears its transformation – Euromaidan. It 
  
specifies the basic idea of Kyiv`s Maidan – supports Ukraine’s 
advancement  to eurointegration. At semantic level the concept of Maidan 
and Euromaidan  are generally identical.  
Eventually a new Ukrainian reality – Antimaidan  is fixed in the 
titles of  "Day", that means association of people, who are opposed to the 
ideas of  Maidan. Semantically this concept fully loses attachment to 
locality, and contains an ideological and political implication. A 
synonymous name is "Stop Maidan". 
From the point of view of traditional interpretation the concept of 
Automaidan – association of motor-car enthusiasts, that support the ideas 
of Maidan and arrange motor races seems to be absurd. In a counterbalance 
to this phenomenon is Antiautomaidan, which appears to be a political 
movement of Automaidan’s opponents. The titles of  "Day" mention   
different areas of  Maidans all over Ukraine and testify the expansion of 
Kyiv Euromaidan borders. Thus, a lexeme fully lost the traditional 
dictionary value and marks a fully new reality for Ukraine, that has been 
transformed from a geographical term into a political one. 
Thus, the concept of Maidan in the titles  of a newspaper "Day" has 
undergone transformations and obtained occasional variations. Traditional 
geographical interpretation was changed by a politically-ideological 
implication. A political dominant became basic in modern interpretation of  
the concept of Maidan, it became the key phenomenon of political 
nowadays of Ukraine. 
 
What is healthy living? 
Y. S. Streletskiy – SumyStateUniversity, group SU – 31 
D. O. Marchenko – E L Adviser 
Healthy living refers to involving yourself in habits that improve your 
general well being to maintain a functional and metabolic efficiency.  
Making healthy food choices, staying physically active and maintaining 
a healthy weight are essential to good health of  all people.  
Community development is a practices of civic activists, involved 
citizens and professionals to build stronger and more resilient local 
communities.  
Economic development generally refers to the sustained, concerted 
actions of policy makers and communities that promote the standard of 
living and economic health of a specific area. 
Millions of people fall ill and many die as a result of eating unsafe food.  
  
Genetically modified foods are foods derived from organisms whose 
genetic material has been modified in a way that does not occur naturally.  
Tobacco products are products made entirely or partly of leaf tobacco as 
raw material.  
The consumption of alcohol carries a risk of adverse health and social 
consequences related to its intoxicating, toxic and dependence-producing 
properties.  
Physical activity is defined as any bodily movement produced by 
skeletal muscles that requires energy expenditure.  
Ionizing radiation is the energy or particles produced by unstable atoms 
of radioactive materials. 
Chernobyl accident was a disaster that affected not just Ukraine, Belarus 
and Russia but the whole world, changing attitudes to nuclear safety on a 
global scale. 
Air pollution is contamination of the indoor or outdoor environment by 
any chemical, physical or biological agent that modifies the natural 
characteristics of the atmosphere.  
Healthy lifestyle is important part of our life. 
I. Bashlak – EL adviser 
 
 
 
 
 
 
 
 
 
 
 
 
Соціально-гуманітарні аспекти розвитку сучасного суспільства : 
матеріали Всеукраїнської наукової конференції викладачів, 
аспірантів, співробітників та студентів, м. Суми, 21-22 квітня 
2014 р. / Відп. за вип. О.М. Сушкова. — Суми : СумДУ, 2014. — 
С. 409-411. 
 


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The phenomenon of the Ukrainian Maidan in today's media discourse

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