'Periodica Polytechnica Budapest University of Technology and Economics'
Abstract
The requirement of quick accommodation to dynamic changes strengthens the
role of knowledge flow in interfunctional relations. The requirement of
integrated knowledge is the most explicit in the relations of R+D and
marketing, researchers are increasingly aware of its key role in innovation.
The integration of R+D and marketing - the interface problem - is a
decisive field in current international innovation researches; particularly
its role in the development of new product is in the limelight. The issue of
integration is complex, the possibility and necessity to connect knowledge
elements are influenced by a wide range of external and organizational
factors. There is close relation between integration and the strategic
behavior of companies.
The goal of theoretical researches is to reveal the causes of integration
niche in order to create efficient and productive interface