Campus Branding/ Sustainability Image (Semester Unknown) IPRO 311: Campus BrandingSustainability Image IPRO 311 Brochure Sp08

Abstract

The IPRO 311 Team’s overall objective is to create a conceptual design and branding of IIT as an eco-friendly campus, promoting sustainability to students, faculty and visitors. IPRO 311 is sponsored by IIT Marketing and Communication Department which seeks to portray a message of the university’s accomplishments in the area of sustainability and future capabilities. Furthermore, this project is driven by the interests of two IIT trustees with an interest to enhance the visibility of the IIT Main Campus from the I-94 expressway and other challenging vantage points (US Cellular Field, Sears Tower, McCormick Place, 2016 Olympics venues, etc.) Disney Imagineering is project partner participating with the Team through brainstorming discussion assisting the Team in building the IIT Brand. Initially, the focus of the IPRO was the development of signage that could represent sustainability and be situated at a prominent location on campus visible to the public. After several class discussions, the vision of the IRPO broadened, to develop an overall campus sustainable conceptual design, incorporating signage as one of the elements. Successful completion of the goals presented here will require each participant to gain useful experience and knowledge regarding teamwork, inter-professional skills and specifically sustainable concepts. There are several interrelated objectives: (1) Build IIT brand awareness and campus visibility in ways that are aesthetically pleasing, exciting and memorable. (2) Create an eco-friendly, self-sustained project that promotes general awareness of activities within the university among students, staff, faculty and the community. (3) Play a leadership role in supporting Mayor Daley's vision for creating a ultra-green Chicago by 2020. (4) Create an IIT campus sustainability plan for future IPROs to build upon.Deliverable