Motion Track Studios (Semester Unknown) EnPRO 351: MTSEnPRO351MidTermPresentationSp09

Abstract

The objective for IPRO 351 is to evaluate the business opportunities for commercializing Motion Track Studios. We will do this by conducting research pertaining to primary competitors, the industry as a whole, consumers’ wants and needs, conducting competitive analysis. We will also be developing a working prototype; conducting and comparing observations of several trial runs; and drafting a business plan/final report, which will include feasibility analysis and recommended future steps. Included in (but not limited to) the business plan/final report will be: - Description of Motion Track studios - Market and industry data - Market strategy - Internal analysis - Competitive analysis - Findings as extracted from trial runs - Projections for income, sales, and cash flow - Analysis of different business models/selected business model - Final recommendations including suggested next stepsDeliverable