During the summer 2009 semester, IPRO 358 plans to develop mock-ups of the Delta Hook Technology (DHT) and to lay the foundation for a business model for Sparrowhawk, LLC, an early stage company. Sparrowhawk has investigated the concept for an innovative fishing hook that is not currently on the market or ready to be launched. The IPRO team will work together to approach the process of designing mock-ups of the Delta Hook Technology (DHT), testing the mock-ups, and determining measures that can be taken to improve the DHT. Subsequent mock-ups will continue to improve based on results of the product testing. Simultaneously, we will do market research in order to identify the target market, determine price points, and develop marketing strategies for DHT.Sponsorship: Sparrowhawk, Delta Hook TechnologiesDeliverable
