New Media and the Traditional Media Platforms: Introspection on the Differences in Technical and Ideological Factors and Audience-integration Patterns between New Media and Traditional Media

Abstract

The study makes introspection into the technical and ideological differences and the resultant formation of patterns of audience-integration among traditional and new media platforms. The study concludes with a hypothesis that democratic features and postulates of new media make the differences in effect. The research concludes with the fact that traditional media has no choice but to interact and collaborate with new media, as they are increasingly challenged to keep up to a more interactive and involving audience. Therefore, they have developed a symbiotic relationship of convenience with new media for better audience associations