Universities represent a vital body part of any societies. Universities nowadays are faced with new environment and challenges that necessitate the need to be independent from governmental and state support. The changing environment in which universities function and the challenges that higher education has been facing were identified as: mass expansion of higher education; decrease of state expenditure and support for universities; diversification of financial resources; internationalization; commercialization; changes brought by IC&T development, the adaptation of curricula to accommodate and capitalize on labour market requirements. These changes and challenges will have their impact on the quality of education, university autonomy, academic freedom, its changing focus and responsibilities towards society. This highlight that universities are moving toward corporatization which calls for them to be a good corporate citizen and the best approach for universities to achieve that is by adapting the concept of Social Responsibility. This paper aims to discuss how universities could achieve development, sustainability, and competitiveness through applying University social Responsibility USR concepts. Also this paper will present the case of The Hashemite University as a socially responsible university. In conclusion applying social responsibility to universities will help them facing the rapidly changing environment and challenges. University social responsibility can be used effectively by universities as presented in the case of Hashemite University to ensure development and sustainability for the university and society
